May 14, 2022
In Education Forum
According to consumer research by the GFK in Country Email List August 2021. Although you can still survive as a retailer without a sustainability agenda, this will probably be impossible in 2030. The pressure from the we-customer continues to increase. It is Country Email List also looking for organizations that do not make more sustainable choices because of legislation and regulations, but because they believe in this. The behavior of the we-customer is also Country Email List different from what we are used to. Where we once focused primarily on ownership, we now focus much more on access and use. The we-customer is not familiar with the granting of status to possession. Example of a new car. In fact, it backfires on him. For Country Email List the ancient Greeks, it increased status to own as little things as possible. Will we go back to this time with shopping in 2030? Impact on the shopping street For years, pedestrian Country Email List flows have been decreasing and vacancy in shopping streets has increased. Not least because of the rise of e-commerce, the entry of foreign platforms and the accelerated adoption of these due Country Email List to corona. However, consumers also experience disadvantages of online shopping. The top three: missing a physical Country Email List experience (55%), having delivery costs (43%) having a delivery time (19%) according to the Home Shopping Market Monitor Q1 2021 . Flash delivery will be possible by 2030 for much more than just groceries, virtually eliminating the disadvantage of delivery time. There are also more and more solutions Country Email List for missing a physical experience, such as augmented reality, which will be further developed by 2030. In 2030 there will be fewer shops and we expect an even greater mix between shopping, living, culture and catering in city centers. Municipalities will play an even greater role in the design of city Country Email List centers by creating a distinctive proposition. Retailers, together with business associations, will develop total concepts in which shopping and leisure go hand in hand. After all, shopping has moved further and further up the pyramid of Maslow and mainly revolves around fun, social contacts and Country Email List enjoyment. The shopping street of 2030 is therefore mainly a place where.